Jerry Moore has a vision for Glenwood Heights.
Not the least of which was the name of the apartment complex at 301 Ebaugh St. that had fallen into disrepair and was plagued by what Moore called “a bad element” under previous owners.
“I like the word ‘Glen,’” Moore said. “I think it sounds nice. I wanted a new image but I didn’t want it to be a total change. I’m not very creative with names, but I thought it fit these circumstances pretty well.”
Thus, Village Glen was born.
Spearheaded by Moore and business partner, Alex McPherson, operating under Casa McMoore, LLC, the partners purchased the troubled 42 unit apartment complex last September for $455,000. Their intent was to fix up the three acre property while raising the complex’s image.
Moore said a substantial sum has already been re-invested into the property for much needed improvements and a makeover, inside and out.
The improvements include a near total remodel of the complex’s two 21-unit buildings. The hallways and common areas, which were in “horrible shape” according to Moore, were stripped and completely re-dome from drywall, to new light fixtures, floor coverings and paint. Security doors are also being added. Most of the units themselves badly needed cosmetic improvements, Moore said. Those units are getting new carpet, paint, sliding glass doors, windows, cabinets and plumbing. Nine of the units were gutted and completely remodeled. The complex’s former pool house, which had been closed for several years, is being converted into a fitness center and small rental office.
Phase two, Moore said, will focus on maintaining high standards in the appearance of the property and in who exactly the tenants are.
“We’re trying to be more selective in who we rent to,” Moore said. “We’ve installed security doors and people can no longer wander in out. There’s a punch code to get into buildings. We have rules on smoking now. We have prohibited smoking on the grounds and in common areas. We have excessive noise and behavior limits. We got some rumbling but we added value too.
“We provide free (basic) cable for tenants at no additional rent. That’s at least a $50 value. We have that in every unit. Generally, security, has been great. We have some not so good tenants that we are pleased are gone. We are not afraid of vacancies and we’re going to sacrifice tenant safety for money because we don’t have to.”
Occupancy at Village Glen is currently at 100 percent, Moore said, with a dozen more interested renters on a waiting list.
Trent Rannells, who was the previous manager of the complex, has stayed on and will serve in that same capacity under Moore and McPherson. Rannells has Moore’s total confidence.
“Someone might ask, ‘Well how can you keep the same manager produce a different result?’ Well I’ll tell you: because we gave him the authority to do changes and what he thought should have been done to begin with. He’s a quality young man,” Moore said.
Moore’s happy with the improvements so far and the tenants seems pleased as well, he said.
“We’re proud of what we’ve done so far. I’d love to see the city share our pride.”